Friday, June 1, 2018

Launching Love My Neighbor® Day "Scottdsale" With Bank of America and Victory Outreach

Enormously excited about the new great initiative and collaboration that we launched centered on my public art project in Carson’s tough “Scottsdale” neighborhood.  We started the Love My Neighbor Day as celebration of community in a unique personal collaboration with Bank of America.  

Our Scottsdale’s Love My Neighbor Day in collaboration with Victory Outreach, our Artward! Initiative and Bank of America’s Better Money Habits went better than all our expectations. 

Knowing full well how difficult it is to get any attention in Scottsdale and how even more difficult to turn it into a participation - makes what we did even more meaningful.

We had 20 to 25 kids participating in the art program.  Huge number for Scottsdale.  That included some tough and trouble kids.  It was difficult but we did it as even the hardest to get attention kids ended up getting engaged in art making.

While kids were doing art the group their parents had a unique chance to participated in the Better Money Habits with Bank of America specialists.  This group of residents took advantage of a unique opportunity to get an in-depth personal financial advise from some of BoA’s top regional and local execs.  5 executives worked with residents individually.

Huge kudos go to Victory Outreach for their work on the ground to build trust and communication with residents and kids and manage attendance while Artward and BoA provided unique additional programs.  Just as we believed, this proved to be a powerful and effective collaboration worth every bit of long hard work that went into it.

The most amazing part of BoA collaboration is that their participants are companies’ veterans of outreach, passionate about the local community and diversity, some having a multi-decade Carson experience.  They knew full well what Scottsdale is. 

This unique program left deep impression in “Scottsdale” and making serious impact.  The influence of local Piru gang on kids and residents has now a unique alternative.

Scottsdale knows it’s a new age there and that it turns the corner.

Thank you, BoA for showing what it is to engage in real community. 

Together we create impact.  It works.  Art is Power.

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