Saturday, June 24, 2017

"El Rey Trabajador" will be unveiled June 27, 6pm at the new Artward! Gallery in "Scottsdale" Carson

Unveiling of My New Painting 
  
"El Rey Trabajador" oil 72" x 48"

from "My Neighbor Series"


at 

our newly founded
in the "Scottsdale" neighborhood of Carson, Ca


ARTWARD!  
gallery

dedicated to showcasing my 
public art project in the city of Carson 
"Love My Neighbor" 
and
run by the 501 (c) 3 non-profit 
Artward Initiative

Tuesday, June 27, 2017 
6:00 - 8:30 pm
23400 Avalon Blvd, Carson, Ca 90745
 
El Rey Trabajador" from "My Neighbor Series" 
oil on canvas, 72" x 48

Art can lift aspirations and give us all an important common ground in today’s divisive times. I believe that as we are continuously exposed to the stream of escalating negative news we need to focus on people in communities that inspire us in positive ways. I take inspiration for this series from my community that overcomes adversity. 


   

The Study of Cirilo   
sepia on fabriano paper  


Every street and every neighborhood has its own widely loved neighbors. What I want to capture through My Neighbors is the unique, iconic and deeply human qualities that make ordinary people the true bedrock of our communities and who give us something meaningful, true and solid to hold onto in times of trouble, which is especially important in neighborhoods like Scottsdale. At the kind of times that we live in I want ART to help people fill what I call The Dignity Gap.



I was honored to be awarded  Carson Cultural Arts Commission grant for 2016/17 to continue working on "My Neighbor Series" in collaboration with The City of Carson. The additional grant was provided by the Wells Fargo Bank.




I believe that strengthening community bonds by getting to know and love one’s neighbors is an answer to many of the difficult issues facing society today. I hope that My Neighbors will encourage visitors to see their own neighbors from a new perspective and take the message of love for one’s neighbor back to their own streets.

I want to capture people in these painting who you cannot help but love. Through the Love My Neighbor public art project, I want to encourage other people to notice and embrace human beacons in their own neighborhoods. These are the overlooked heroes of our society. 
The focus of my attention this year is the notorious Carson neighborhood called quite ironically "Scottsdale". Following my concept that special neighbors exist in every condition I was fortunate to find a remarkable and inspiring character in Cirilo Campos, a beloved 75 year old gardener who

has been working in "Scottsdale" Carson for 31 years and would not quit, a true local hero and the icon of serving community. 



Cirilo's noble values, the dignity and pride of his hard work stand in stark contrast to a morally bankrupt "greed is good" creed that is shoved at us from every corner and which had ripped the very fabric of our society, bringing us to the edge of loosing the very treasured system that gave us all that we enjoy. It is the inspiration from true people like Cirilo that will help us persevere. I decided to paint an epic life-size painting celebrating human dignity shining bright in the world of adversity. 


I decided to use the very process of art making as a community engagement tool and executed this large canvas entirely on-site in the series of over 40 live sessions each open to the public. To showcase works of My Neighbor Series to the local community and use the Love My Neighbor project as a tool of continuous community building, I established a permanent on-site Artward Gallery.

 
It was the most remarkable and rewarding project out of everything I have done so far.
 Affecting society where it is needed most is what my father believed ART suppose to do and I learned this belief from him.


 
Larga vida al rey!

Friday, June 23, 2017

Artward Initiative Press Release About Artward! Gallery Opening and El Rey Trabajador Unveiling


Subject: Celebrating diversity and unity through art in Carson Calif.

PRESS RELEASE
For Immediate Release

ARTIST ALEXEY STEELE BRINGS INSPIRING MESSAGE, CELEBRATES LOCAL HERO OF THE UNDERSERVED URBAN NEIGHBORHOOD THROUGH COMMUNITY ENGAGING PUBLIC ART IN THE CITY OF CARSON, CALIFORNIA

Artist Alexey Steele’s New Life Size Painting “El Rey Trabajador” Of A 75 Year Old Gardener And Local Hero Will Be Unveiled And On Display At Newly Founded Artward! Gallery In The Notorious “Scottsdale” Neighborhood Of Carson


CARSON, CALIF., June 27, 2017 – Noted Southern California artist Alexey Steele will display two new works from his My Neighbors Series, a passionate and compelling portrayal of select residents from the city of Carson, at the newly founded Artward! Gallery dedicated to his ongoing Love My Neighbor public art project and located at 23400 Avalon Blvd,  through January, 2018.

Steele’s studio is located in the heart of Carson, consistently ranked among the nation’s cities with the most ethno-racial and linguistic diversity, and he is a proponent of the transformative nature of art. He also believes that the answer to many of the difficult issues currently facing society is to get to know and love one’s neighbor, as inspired by the cherished phrase “love thy neighbor.” With his My Neighbors: Capturing the Soul of America’s Diverse City series, which currently totals eight portraits of ordinary, everyday people, he spotlights community members who represent the strength and soul of Carson in an effort to inspire social change. The artist hopes that his My Neighbors Series will also encourage visitors to see their own neighbors from a new perspective and take the message of love for one’s neighbor back to their own streets.

“The City of Carson is proud of our unique diversity. We are currently preparing to celebrate the 50th anniversary of our founding with substantial forward-looking urban development. Alexey Steele’s Love My Neighbor public art program highlights the city’s civic pride and showcases Carson’s diversity as we pursue our City motto of ‘Future Unlimited,’” said Carson Mayor Albert Robles.

Every street and every neighborhood has its own widely loved neighbors. In the My Neighbors Series want to capture that unique and iconic, deeply human quality that makes those special people the true bedrock of the community, something true and solid to hold on to in the much troubled and divided contemporary world" explains Steele "I want to capture people you cannot help but love and I want through the Love My Neighbor public art project encourage other people to notice and embrace human beacons like that in their own neighborhood. Those are the overlooked heroes of our society,” he adds, “Often the rock bottom of the society is the bedrock of the community.”

Steele was awarded a grant by The City of Carson Cultural Arts Commission for 2015-16 which was followed by the grant for 2016-17 to develop the My Neighbors Series. In this second collaboration between the City and an artist, Steele focused his attention on the notorious neighborhood of Carson, CA quite ironically called “Scottsdale”. Following his concept that special neighbors exist in every condition Steele found a remarkable and inspiring character in Cirilo Campos, a beloved 75 year old gardener who has been working in Scottsdale for 31 years and would not quit, a true local hero and the icon of serving community. Steele decided to paint an epic life-size painting celebrating human dignity shining bright in the world of adversity. Steele decided to use the very process of art making as a community engagement tool and executed his large canvas entirely on-site in the series of over 40 live sessions each open to the public. To showcase works of his My Neighbors Series to the local community and use the Love My Neighbor project as a tool of continuous community building, Steele established a permanent on-site Artward! Gallery.

Sharing in the neighborly spirit of diversity, Wells Fargo Bank joined this important socially engaged artist–city–community collaboration with an additional grant.


With this body of work, Steele is following in the footsteps of his late father, the noted Ukrainian artist Leonid Steele. A hallmark of Leonid Steele's oeuvre was to travel to remote villages of the Ukraine to capture the expression of ordinary people in paint and to present the finished works to the very muses themselves. The younger Steele's homage to his father's work intends to build upon the legacy of shared strength, as a counterpoint to troublesome events.

Steele’s art is traditionally shown in galleries and museums, but this time the artist is presenting his new works in settings that he shares with his fellow community members to ensure the widest engagement of local residents in this city public art program.  Alexey Steele is represented by American Legacy Fine Arts, a private art gallery in Pasadena, Calif.

The City of Carson is proud of its unique diversity. It is currently preparing to celebrate the 50th anniversary of its founding with substantial improvements and forward looking urban development. Alexey Steele’s Love My Neighbor public art program is part of the city’s civic pride about such special level of diversity while Carson looks into a future with a motto Future Unlimited.

Wells Fargo has a long history of supporting diversity and inclusion, and the company’s Vision and Values states “The spirit of diversity and inclusion lives in our hearts and minds and most importantly in our behaviors – the way we interact with each other and conduct our business.” Additionally, Wells Fargo was ranked #12 on Diversity Inc.'s “Top 50 Companies for Diversity” list for 2016.


*Digital images of artwork in the exhibition are available upon request.*
Images of the project available with this link
https://www.dropbox.com/s/wf9fca5hz09lhhj/2Y9A0363-1.jpg?dl=0


About The City of Carson, CA
Carson is a city in Los Angeles County, California. As of the 2010 census, Carson had a population of 91,714. Located 13 miles (21 km) south of downtown Los Angeles[10] and approximately 14 miles away from the Los Angeles International Airport.[11] Incorporated on February 20, 1968, Carson is the youngest municipality in the South Bay region of Metropolitan Los Angeles and preparing to celebrate its 50th anniversary. The City of Carson is a 2015 winner of All-America City Award and consistently ranked as one of the most diverse cities in the US


About “Scottsdale” Neighborhood of Carson, CA
Scottsdale Townhomes in Carson, CA is a particularly volatile underserved neighborhood in the City of Carson. Built in 1963 as a 600 unit gated community condominium project it gain notoriety through 1970s and 80s as a home for Scottsdale Piru gang, inter-gang violence, high crime rate and poverty, representing the plight of the inner city within Los Angeles County. In recent years the situation is incrementally but steadily improving. It has around 3,000 residents. 26.5% are residents below the poverty level. Median household income $41,442

About Artward! Gallery and Artward Intiative
Artward! Gallery is founded by the artist Alexey Steele and operated by Artward Initiative 501c3 non-profit. The gallery is dedicated to showcasing his Love My Neighbor public art project in the City of Carson and organized in the open to the public Scottsdale Townhouses HOA building. Its near-horizon objective is through repeated art live-sessions by Alexey Steele, ongoing showcase of the works of My Neighbors Series and periodic special art events to engage and bring meaningful community-building impact to a “Scottsdale” neighborhood of Carson, serve as a model of how art can be used as effective tool of social action in the similarly difficult urban scenarios across the US. Artward Initiative is a 501c3 non-profit organization formed to strengthen Southern California local communities through its charitable cultural activities. Artward Initiative sponsored events and projects are centered around community development and revitalization, enhance community's quality of life through art, cultural and educational projects. 


Media Contacts:


Artist:
Olga Vlasova
310-710-7845

Thursday, June 22, 2017

The City Of Carson Issues an Official Press Release on Love My Neighbor Opening

 Honored to have The City Of Carson issuing an official press release about the unveiling of "El Rey Trabajador" painting and opening of the new Artward! Gallery dedicated to my Love My Neighbor public art project.

“The City of Carson is proud of our unique diversity. We are currently preparing to celebrate the 50th anniversary of our founding with substantial forward-looking urban development. Alexey Steele’s Love My Neighbor public art program highlights the city’s civic pride and showcases Carson’s diversity as we pursue our City motto of ‘Future Unlimited,’” said Carson Mayor Albert Robles.



http://ci.carson.ca.us/citymanager/PressRelease.aspx?ID=318


I am privileged to have The City of Carson as the principle sponsor of this remarkable project. It is so amazing to see when the system actually works as designed. Without the vision of Carson Cultural Arts Commission and the support by the City Council the major "El Rey Trabajador" painting would have never been done.  

It is exciting to embark in such unique government - corporate partnership on a journey of innovative experiment in how art can be created and made available to wide public in the contemporary US.

Wednesday, June 21, 2017

Wells Fargo Bank Provides Second Aditional Grant to Love My Neighbor Project




Grateful to Wells Fargo Bank for their committed support of the Love My Neighbor project through their second grant for the 2017. The amount more than doubles their first grant in 2016. Its refreshing and encouraging to see the major corporation directly supporting such community engaging project making a unique partnership with local government and an artist. The grant came through Artward Initiative 501c3 non profit that helps manage the project.

This grant will help setting up a permanent on-site Artward! Gallery that will be dedicated to showcasing Love My Neighbor Project to a local community and act as a tool of continuous community engagement. The gallery will be run by the Artward Initiative.

Grateful for Wells Fargo riding together with us on this.